The Dreamville rapper presented a satirical campaign ad that teased his next much-anticipated sixth studio album. The video began with footage of police, protestors, and lawmakers, before cutting to clips and photos of Cole overlaid with a waving American flag.
“It seems like shit is all fucked up. The country needs a hero to turn to in these turbulent times. Jermaine Cole is that hero,” the narrator says. “He’s a man whose humility knows no bounds. A man whose pen is so potent, each word of his verses reportedly cost $2,000. We need someone with big ideas and bold solutions. An expert in diplomacy. A candidate who can heal the inter-generational war…. There is only one answer, one true unifier to heal the country. Make your voice heard. Vote for The Fall Off in 2020.”
— Ismael. (@IsmaelSanti2) November 2, 2019
The Fall Off is expected to be the follow-up to Cole’s 2018 album KOD, which concludes with “1985 (Intro to ‘The Fall Off’)” track.
Workin on it. https://t.co/uLBD8evCpe
— J. Cole (@JColeNC) April 26, 2018