Spotify Is Launching Its Own Music Awards, Based on Streaming Data

Spotify has set plans for its first-ever music awards — and the winners will be based entirely on user-generated data.

“Your plays, patterns, and habits will help determine the award categories, finalists, and winners for the Spotify Awards by providing a true reflection of what fans are listening to,” the company said in announcing the program Friday. “You can get excited for an awards ceremony that actually speaks to what the people are streaming.”

Essentially, it’s Spotify’s version of the Billboard Music Awards, for which most finalists and winners are based on sales, streaming and user-engagement data.

Spotify wants to encourage fans to vote with their ears, by streaming as much music by their favorites artists on the platform. “Save the date — and get streaming,” Spotify said in the announcement.

The first Spotify Awards will be held next March in Mexico City.

According to the company, Mexico City is its biggest single market, with more listeners than other major metro areas including New York City, L.A., London, and Paris. Spotify first launched in Mexico in 2013.

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